Examples of my work are displayed below.
Corporate style & web design
SONR
Creation of brand identity including logo, brand book, website (design wireframe + web development) and flyer. Graphic design was conducted together with Li-Shi Works. The website was built with the help of Birds of Harmony. SONR is an interactive, spatial audio experience in the center of Almere.
TMT MUSIC
Creation of brand identity, presentation layout and website wireframe. TMT Music enables Russian artists outside Russia to produce and distribute their music on a non profit basis to new markets.
YINYANYOGA
Creation of brand identity, logo and website texts. Website images were created using AI and Photoshop. YinYanYoga offers yoga classes and coaching.
lay-out (Print)
DE FRISDRANK FABRIEK
Design of various promotional materials. De Frisdrank Fabriek is an artisanal craft soda company based in Amsterdam-Noord.
ISPT / TKI energy & industry
Various assignments for ISPT (Institute for Sustainable Process Technology) and TKI Energy & Industry. Work includes the lay-out for:
- the >100 page brochure ‘Towards an inclusive sustainable industry’;
- the short publication ‘Deep Eutectic Solvents in the paper industry’;
- four Hydrogen project reports;
- Clean Ammonia Roadmap 2023 & 2025
perforator
Design of promotional materials for their concert tour, a joined project with the Dutch Youth String Orchestra. Perforator is an experimental ensemble founded by Akim Moiseenkov and Kayva van Gangelen.
OLVG
Poster design for yoga lessons in the OLVG hospital (Amsterdam).
house of chi
Design of promotional materials, stage components and bar decoration. House of Chi creates immersive event experiences by organising events and hosting stages to help reawaken life energy in people.
Personal cards
Design of various personal cards and booklets, like PhD thesis, invitations and birth announcement cards.
More graphic design & branding
Goldsmith ESTHER VAN DRUNEN
Design of corporate style and promotional materials and for goldsmith Esther van Drunen.
Dokter Flex
Design of corporate style, logo and website texts for Dokter Flex, a holistic healer and pain specialist/anaesthesiologist.
Duinbeek ESTATE & honey
Design of corporate style, logo and promotional materials for Duinbeek, a small estate (holiday rentals) and honey brand.
MAUD SAUER & COBLA AMSTERDAM
Design of logo and website for Maud Sauer, an entrepreneur, musician and composer. I also designed the logo and corporate style for Cobla Amsterdam, a Sardana band Maud was part of.
OTHER WORK
MAAKPLAATS (since 2021)
As a design coach I guide children (age 8-16) during workshops, for after-school programs and school groups. Maakplaats is a network of makerspaces in various OBA locations where children can develop their creativity and digital skills.
REFILL AMBASSADORS
The not-for-profit organisation Refill Ambassadors stimulates the (water) refill movement. Together with my team of ambassadors, we put existing refill stations on the map and try to establish new refill stations. We look for gaps and synarchy, and try to improve collaboration among different refill initiatives all over the world.
Leerlevels (2022-2024)
LeerLevels is a platform for A.I. driven education. Its goal is to tackle two major issues: the increasingly high workload for teachers and the lack of focus on individual students. My role was to support the team with brand strategy and communication.
upcycling
Ideas for new products start by roaming the streets and collecting unwanted products and waste materials. With a bit of care and creativity they can be designed into new furniture, lamps or decoration.
lukida (2021-2022)
Lukida links freelance artists, scientists and movement teachers as creative subject teachers to primary schools, to provide incidental or structural teaching days. After completing the Lukida Academy (8-week course), I became one of the substitute teachers.
DE NATIONALE DENKTANK (2019 – 2021)
Communication strategy and execution for the Nationale DenkTank. Nationale DenkTank is a non-profit organisation aiming to realise social impact with profound research and creative solutions.
onna-onna (2015 – 2017)
Communication and community building for onna-onna, an online financial targeting women. A sympathetic brand in a cold, conservative market. Within the small marketing & sales team, I was responsible for the brand’s communication strategy and execution, e.g. newsletters, blogs, social media, insurance related e-mails and press releases.
SHOUT OUT LOUD (2014 – 2015)
Various activities for Shout Out Loud, a local foundation based in Frankfurt, Germany. Tasks included food rescuing & organising workshops; facilitating brainstorm evenings for ‘Cool Ideas Society’; and graphic design (posters) to raise awareness on various issues.
KUYICHI (2013 – 2015)
Graduation report, followed by implementation and further research. The goal was to increase transparency and raise brand awareness for Kuyichi, a Dutch conscious fashion brand. Different approaches and technologies to highlight sustainability were designed and analysed. Download the graduation report.
tu delft & world toilet organization (2012)
Together with three design students this project was executed for World Toilet Organization, a non-profit organisation committed to improve toilet conditions worldwide. The project was conducted in rural Cambodia and resulted in two prototypes, a business plan, and detailed design of a concrete toilet shelter.
